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"[Surveys] showed that smokers wanted more of a product point of difference- natural menthol versus synthetic," says Richard L. Williams, a spokesperson for RI Reynolds Tobacco Company. "That''s what drove avo5tubos [the product change], positive response from testing avo5tubos adult smokers in focus groups.RJ Reynolds is not making a taste signature claim, Mr. Williams insists. "From everything I know, what smokers avo5tubos are telling us and what our test shows, there really is no taste difference between synthetic and avo5tubos natural," he says, adding that Salem is using natural menthol to differentiate it from its competitors.

RJR has a similar Every Day Low Pricing program which pays retailers for complying with pricing restrictions. That drew an antitrust lawsuit from generic and discount cigarette maker Liggett claiming the Reynolds program prompted avo5tubos retailers to raise prices avo5tubos of Liggett and other competing brands rather than lowering the tags avo5tubos on RJR products.While the premium brands primarily are slugging out market share with each other PM launched Marlboro Milds to take on the menthols and Reynolds extended Camel into Camel Gold to snatch away some Marlboro smokers Big Tobacco''s savings brands are the ones most vulnerable to the influx of deep discount brands made by small manufacturers.

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