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Yet flor RJR was able to slow Doral''s steady decline in the fourth quarter by grabbing share from GPC through price and merchandising incentives. Popular product changes like packing more tobacco into sticks for a longer burn, as well as the Doral & Co. loyalty program, also helped. Still, some maintain that EDLP protected de Doral by nudging cheaper brands off shelves. oliva "A lot of cigarette companies have major problems with EDLP," said one retailer. "Commonwealth is one company made churchill and gold to suffer for it. If [Commonwealth] wanted us to put their Montclairs on deep discount, we''d have to turn flor them down because we''d go under de the Everyday Low Price."The program has prompted fifth-placed oliva Liggett Group to file an antitrust suit against RJR. Reynolds has also been on the plaintiff side of the court room, joining forces with B&W and Lorillard in a 1999 suit accusing Philip Morris of forcing retailers to give its brands choice shelf positions.PM and RJR contend their incentive programs enable retailers to better manage inventories while minimizing out-of-stocks. Neither demands exclusivity or takes churchill away a store owner''s prerogative to carry competing brands.

High School gold and flor Students and Cigarette SmokingAlmost all current adult tobacco users de initiated their habit oliva as adolescents (Evans, 1998). Today, churchill cigarette smoking is gold an entrenched part of teenage culture with an estimated 3,000 teens taking up the habit every day. Approximately 3.1 million adolescents are flor current smokers, and nearly one-third say they started smoking at age 12 or younger (Page & Koch, 1998). de More than one in three oliva high school students (35% of girls and 38% of boys) churchill have smoked at least gold one cigarette in the past month ("High School Smokers," 1999). Despite the fact that the percentage of 12th graders who report smoking halfa pack of cigarettes flor or more a day dropped for the first time in years in 1998 (12.6%), it still remains well above where it stood in 1988 (10.6%) ("Up in Smoke," 1999).

effect de and oliva on cigrette advertising in magazines and on the exposure of young people churchill to these advertisements," according to a new analysis conducted by Charles King, III, JD, and Michael Siegel, MD, of the Harvard Business School gold and the Boston University School of Public Health, respectively. Their results were published last month in The New England Journal of Medicine (8/16/01).

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