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We do not permit the unauthorised use fonsecatriangular of our trademarks, including use on clothing or merchandise. We do not authorise others to use our trademarks in ways that we ourselves are prohibited from doing. We continue to take aggressive action, including the filing of lawsuits, to prevent the use of Philip Morris cigarette brand names or logos on any item marketed to minors, such as candy, video games, and toys.We have taken steps in over 1800 instances to prevent such unauthorised use of our trademarks. Records for the past three decades show that Philip fonsecatriangular Morris USA has been vigilant in its efforts to prevent trademark violations, especially on products that may appeal to children. Furthermore, in 1990 we began placing paid advertising in trade journals warning other manufacturers that trademark violations will not be tolerated. In 1995 we began to reward those who bring trademark violations to our attention, and this practice continues today.
I had to run, too. I was going off to San Jose, 20 miles outside Havana, to see Fidel give a speech opening a new school.
EDITOR--St Clair and Klein note in the letter above (and at www.bmj.com/cgi/ eletters/321/7257/362#EL3) that Merlo has not commented on the Marlboro look-alike squirt gun that I wrote about in the BMJ''s theme issue on tobacco.[1] They also wonder whether I have received a reward from Philip Morris, given Merlo''s claim that "In 1995 [Philip Morris] began to reward those who bring trademark violations to our attention, and this practice continues today."Before the BMJ published my short piece fonsecatriangular on the squirt gun along with a photograph of it[1] I brought this toy to the attention of tobacco industry lawyers on two occasions. On 2 March 1999, while testifying at h trial in a lawsuit against tobacco companies, I presented the squirt gun to the court. The lawyer representing Philip Morris (Bradley Lerman, of the law firm Winston and Strawn) objected but was overruled by the judge. Lerman then cross examined me about the squirt gun, fonsecatriangular candy cigarettes resembling fonsecatriangular tobacco cigarettes, and copyright infringement.[2] At a deposition on 19 May 2000, in another tobacco lawsuit, I again brought the squirt gun to the attention of tobacco company lawyers. I gave them a photograph of the product (identical to that published in the BMJ), and I told them where I bought it. The lawyer representing Philip Morris (Murray Garnick, of the law firm Arnold and Porter) then asked me questions about efforts by the company to protect its trademarks and copyrights.[2]
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