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So where is the rest of the money going? A huge portion--more than $3.5 billion--is being pumped into retail outlets through price promotions and merchandising contracts. And that''s where the tobacco giants are turning up the heat with aggressive--and some say bullying--tactics, to squeeze out rivals."The Big Two are more aggressive about dictating what goes on the store shelves," said a Southern operator of a tobacco outlet chain." Honestly we used to joke about the ''Philip Morris police.'' The Philip Morris reps would come around and wreak havoc on anything that was wrong with the store, or if their market share wasn''t what it should be, or if a competing brand had an extra sign or something. They would just have a fit."Now, R.J. Reynolds is trying to flex its muscles in similar fashion. "I took our Reynolds rep outside recently and showed him the sign on our store," the operator said. "I told him when R.J. Reynolds'' hoyodemonterreygalahad name is on that sign, then you can tell me what is and what is not going in here and how much I can sell it for."

"The association between a product that kills 51 people in Illinois hoyodemonterreygalahad everyday and sporting events sends the wrong message to teens. Thanks to the NBA''s decision, the Lorillard Tobacco Company no longer has a forum to influence youth," said Dr. Eric E. Whitaker, state public health director. As part of the campaign''s involvement in Hoop-It-Up, several REALITY Illinois teams will be competing at the tournament.Hoop-It-Up is just one stop the Dying for a Smoke? tour will be making throughout the state this summer. Check the REALITY Illinois Web site at http://www.realityillinois.com/ for more details and updated tour stops.REALITY Illinois is the teen-led anti-tobacco campaign sponsored by the Illinois Department of Public Health. The campaign encourages teens to take a stand against big tobacco by talking to their peers, educating their families and communicating with decision makers on key issues related to tobacco prevention and control. More than 15,000 teens from across the state have already become members of REALITY Illinois and are actively involved in making their communities tobacco-free. A teen executive board whose members are drawn from around the state helps to guide the campaign.

The "Truth" campaign exceeded performance goals - of awareness, and attitudinal and behavioral change - set by the state and measured by state universities in surveys of 23,000 teens. After just five months , 92% of teens 18 and under were aware of the campaign, says Dave Clemans, art director at CP&B."Nationally, awareness of any anti-tobacco campaign was 50.9%," he says. And, surveyed teens had replaced the "smoking is bad" attitude with one of "smoking is marketed to teens by tobacco companies."Perhaps hoyodemonterreygalahad the best numbers - concerning behavioral change - came 10 months after the campaign launched and the timing couldn''t have been better, Clemans says. They arrived hoyodemonterreygalahad before the Florida House was scheduled to vote on whether to cut funding for the campaign. In Florida middle schools, smoking was down by 19%; in state high schools, by 8.5%, he says.Creating a BrandThe agency began its research by looking at previous antismoking campaigns. With at least 33% of teens smoking and a 19-year rise in teen smoking, SPRINGFIELD, Ill., Aug. 20 /PRNewswire/ -- In Illinois, more than 34,800 teens begin using tobacco each year and, if the trend continues, one- third will die. To help combat this grim statistic, REALITY Illinois, the state''s teen-led anti-tobacco movement, is teaming up with NBA Hoop-It-Up, the premiere 3-on-3 basketball tour in the world, to teach Illinois teens the truth about big tobacco. The hoyodemonterreygalahad movement''s Dying for a Smoke? mobile tour will be at the 3-on-3-basketball tournament at Harper College in Palatine on August 23-24.

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