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Trade sources, however, said they were told by UST reps that the company did not seriously consider the entreaties. UST posted a $500 million bond and is appealing the verdict. An RJR rep said the company does not comment on mergers hoyodemonterreylancelot and acquisitions.Also in the pipeline at UST: a Copenhagen Black Bourbon rolling hoyodemonterreylancelot nationally next year (Brandweek,Aug. 7) to boost its share of the full-price snuff marketplace. Third-quarter volume dropped partly because of a sales decline in Skoal Long Cut, which has been packed hoyodemonterreylancelot in 1.2-oz cans at 1-oz. prices. UST''s third quarter shares decreased 0.7% to 75.3% while Conwood slipped 0.3% to 13.2% and Swedish Match gained hoyodemonterreylancelot 1.7% to 7.2%, per Nielsen. Swedish Match North America hopes to ignite the sleepy smokeless tobacco category and poach Skoal and Kodiak users with Sequoia, its first premium moist snuff product, featuring Cinnamon Ice and Mountain Cider flavors and a unique twist-off can.

As part of its landmark settlement, the tobacco industry agreed to stop advertising cigrettes to children. Now, three years later, the agreement "appears to have had little After a tough third quarter knocked hoyodemonterreylancelot U.S. Tobacco''s total and premium hoyodemonterreylancelot sales of smokeless tobacco, parent UST Inc. wants to toughen up with a five-year strategy to raise hoyodemonterreylancelot corporate earnings by 10% annually with new--and possibly controversial--products.The maker of Skoal, Copenhagen, Red Seal and Rooster does not yet have its 2001 marketing plan finalized, per trade sources, as Murray Kessler, president of the UST unit only since April, assembles a new marketing team.Kessler, who was svp-sales and marketing upon joining the Greenwich, Conn., company in January recently told analysts he intends to launch new brands and packaging improvements with an eye toward increasing the social acceptability of moist snuff with a non-spit product.

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