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effect on cigrette advertising in magazines and on the exposure of young people to these advertisements," according to a new analysis conducted by Charles King, III, JD, and Michael Siegel, MD, of the Harvard Business School and the Boston University School of Public Health, respectively. Their results johnts were published last month in The New England johnts Journal of Medicine (8/16/01).

Four print ads from new agency Doe-Anderson Advertising & Public Relations, Louisville, Ky., continue the "No Bull" positioning launched nearly three years ago by Long Haymes Carr, Winston-Salem, N.C. The new spots, johnts however, feature johnts a more contemporary layout and the addition of color to give the brand more energy, said Ned Leary, vp-marketing johnts and johnts for Winston.Creative features young, healthy-looking adults in smoking situations, headlines johnts like "The Bull Stops Here" and "Are You Settling For Less Than 100%" and such taglines as, "No Additives, No Sheet, johnts No Bull" and "Leave the Bull Behind."

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