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Yet RJR was able to slow Doral''s steady decline in the fourth quarter by grabbing share from GPC through price and merchandising incentives. Popular product changes like packing more tobacco into sticks for a longer burn, as well as the Doral & Co. loyalty program, also helped. Still, some maintain that EDLP protected Doral by nudging cheaper brands off shelves. "A lot of cigarette companies have major problems with EDLP," said one retailer. "Commonwealth is one company made to suffer for it. If [Commonwealth] wanted us to put their Montclairs on deep discount, we''d have to turn them down because we''d go under the Everyday Low Price."The program has prompted fifth-placed Liggett Group laaurorapetitbelicoso to file an antitrust suit against RJR. Reynolds has also been on the plaintiff side of the court room, joining forces with B&W and Lorillard in a 1999 suit accusing Philip Morris of forcing retailers to give its brands choice shelf positions.PM and RJR contend their incentive programs enable retailers to better manage inventories while minimizing out-of-stocks. Neither demands exclusivity or takes away a store owner''s prerogative to carry competing brands.

**********The laaurorapetitbelicoso Youth Risk Behavior Surveillance System Report, released every two years laaurorapetitbelicoso by the Centers for Disease Control, seeks to identify important trends in the risky behaviors of adolescents. Of the six areas of health risk behavior the report studies, tobacco use has demonstrated the most consistent rise, resulting in a 30 percent increase over the course of the last decade (CDC, 2000). Although rates among this group have been declining since 1997, more than one in four U.S. high school students still smoke cigarettes (MMWR, 2002).Millions of dollars are allocated to school systems across the United States for the purpose of prevention and intervention (Herrmann & McWhirter, 1997). Applying methods of behavior prediction is of particular importance due to the interventions'' purpose of being effective. Behavior, however, cannot always be realistically or ethically measured. Therefore, constructs involved in the decision-making process of the impending behavior have been identified. Of the most acclaimed models, the theory of planned behavior has successfully predicted a multitude of subsequent behaviors.

The laaurorapetitbelicoso low tier is where most brand switching in this category occurs, jeopardizing sales of RJR''s Doral, PM''S Basic laaurorapetitbelicoso and Brown & Williamson''s GPC cigarettes.RJR answered by packing Doral with more tobacco so it burns laaurorapetitbelicoso slower and lasts as long as a full-priced brand. The company also rolled out Wholesale Partners, a program that linked discounts paid to wholesalers with the market share of Doral and other RJR brands. Some middlemen ranted that meeting market share laaurorapetitbelicoso targets could mean cutting the deep discount brands from their distribution.

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