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[1] Klein JD, St montesino Clair S. Do candy cigarettes encourage young people to smoke? BMJ 2000;321:362-5. (5 August.)[2] Glantz SA. The truth about big tobacco in its own words. BMJ 2000;321:313-4. (5 August.)Philip Morris does robusto market to young peopleEDITOR--Merlo''s claim in the letter above (which we had seen at www.bmj.com/cgi/ eletters/321/7257/362#EL2) that Philip Morris (PM) does not permit the montesino unauthorised use of trademarks, including use on clothing or merchandise, is untrue. Whenever cigarette companies are asked about this kind of trademark infringement they deny robusto involvement in it and claim that they protect their trademarks and copyrights aggressively. Merlo also claims that since 1995 the montesino company has rewarded those who report violations. Interestingly, she did not comment on the Marlboro look-alike toy mentioned and pictured in Davis''s short piece in the BMJ''s theme issue on smoking? This "cigarette pack" squirt gun is labelled as "Intended for ages 5 and up." We have documents from Philip Morris''s own files which show that confectioners still had the company''s express written permission to use Philip Morris brand names and designs on candy cigarettes at least as late as 1967 (PM 2501003597-98, PM 2501003621-22). (A selection of documents from Philip Morris''s files made public through litigation are contained in the Minnesota Tobacco Document Depository, where robusto they are identified by the numbers cited.) In fact, candy cigarettes bearing the montesino legend "made under the license of Philip robusto Morris Inc" were still marketed in 1975 (PM 2501003561-621. Company documents also establish that Philip Morris''s permissive attitude toward having its cigarette trade dress appear on children''s montesino products did robusto not end even at that late date.
The test was over before it began. My cohiba cigars were fakes; they knew it instantly.
Gr 6-8--Focusing on the dangers of smokeless tobacco, the video includes interviews with cancer victims and young users which explain how smokeless tobacco works, how the users become quickly addicted to it, and analyze advertising techniques used to promote this product to young users. It also shows what an ad which told the montesino truth about robusto smokeless tobacco would look like. The program is well organized, and the narrators include ethnically diverse teen and adult male and females. Suggestions for ways montesino to quit the habit are presented. Both the audio and visual presentations are clear and effective. The teacher''s manual includes an overview of the robusto program''s goals, a note to send home to parents, a wide variety of related student activity sheets, suggested resources including Web sites and a bibliography. The tape includes a stop point for class discussion of why people begin to use spit tobacco. This program would be very useful for junior and senior high school health programs, montesino or the D.A.R.E. programs conducted by local police departments at many schools.--Diane Balodis, Alden Intermediate robusto School, NT
Searching for a comprehensive listing of all the quality cigars and tobaccos on the market? We carry a varied assortment of the world's finest cigars and all the accessories that will turn your interest of fine tobacco into a bonafide hobby! Click here and see for yourself!
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