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"nothing seemed to be working," said Jennifer Urich, VP and account planning director at CP&B and speaker at Kid Power Health & Safety Forum in Washington.The partagasseriess "don''t" message didn''t work because kids like risk and rebellion, and they don''t want to be told what to do, the agency learned. And "cigarettes are a great way to rebel at an age when you want to rebel," Clemans says. The health message didn''t work either because "when you''re 14, you''re immortal."The campaigners looked up tobacco companies'' internal memos (stolen by interns hired to send them overseas to avoid U.S. examiners). In them, execs were "just blatantly saying things like ''if we don''t sell to children, we''ll be out of business in partagasseriess 30 years,''" Clemans says.

The Big Two typically negotiate for 55% shelf placement. While the actual percentage varies per contract, Philip Morris requires participants in its Retail Leaders incentive program to give its products top-rack positioning. Similarly, RJR asks for No. 1 or No. 2 shelf position for its Retail partagasseriess Partners and, for certain levels of participation, no less than than 12 linear feet of display space for its core Winston, partagasseriess Camel and Doral brands. Window decals, signs over permanent displays and a dedicated area for flagging promotions are extras in both programs, earning retailers more bonus cash and benefits like coupon mailings to drive traffic to specific stores.One Tennessee operator of tobacco outlets and c-stores, who dropped the Philip Morris contract two years ago because of "unreasonable" demands for compliance and signage, was gently coaxed back into the program by a recalcitrant PM. This year, he''s allocating 35% to PM, 40% to RJR and 10% to B&W. But adding Philip partagasseriess Morris, he said, will force him to shrink his offerings of Lorillard and drop his contract with discounter Commonwealth.

Today, the humidor initiative has pushed its way into more than partagasseriess 2,000 outlets, and sales were on a run to finish at about $3 million, more than half of the parent company''s revenue. contends that $1 0-15 million in sales is a realistic goal for Also this year, jumps into another distribution channel, That venture will be supported by advertising with which publishes So now the company is keeping an eye on large competitors to see if and when they will cross over from tobacco shops. Already there have been some knock offs, with one company merchandising its own version of acrylic displays. His design, now in its fifth generation, makes humidor maintenance for retailers easier compared with filling the water tank in a cigar display''s humidifier--a partagasseriess daily partagasseriess task that, if ignored, partagasseriess would yield stale stogies for the consumer and kill any retail program. The humidors are modular so several units can be assembled into a floor display or disassembled for the countertop.

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