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Xtreme hits retail by Aug. 28 sporting a longer cut tobacco than anything Memphis-based victorsinclairvintageboxpressedtoro Conwood makes. However, the wintergreen-flavored brand''s main point of difference won''t be touted on pack or in print ads because can and display graphics--featuring a big X stamped victorsinclairvintageboxpressedtoro into a steel like background--were so well received by retailers, the intro will be an easy sell through, said Buddy Boswell, vp-account services for Archer/Malmo Advertising, Memphis.Instead, Conwood will let young adults find the long-cut attribute on their own.Print ads hitting the likes of Four Wheeler, Hunter, ESPN, Maxim and Stuff run mid-August through October, backed by a respectable $1-3 million spend. Creative offers a product closeup with the tag, "Forget Routine." The message: consumers don''t have to follow the pack in a category where brand usage is often determined by what other people victorsinclairvintageboxpressedtoro buy. A two-for-one victorsinclairvintageboxpressedtoro pricing offer and perhaps a sweepstakes prize giveaway via toll-free number will also support.

The tobacco plant held residence in the New World long before Columbus even set sail. American Indians offered Columbus dried tobacco leaves as a gift and, it is rumored, he threw them away because of the fowl smell. Later on, however, sailors brought tobacco back to Europe where it gained a reputation as a medical cure-all. Tobacco was believed to be so valuable that during the 1600s, it was frequently used as money. In 1619, Jamestown colonists paid for their future wives'' victorsinclairvintageboxpressedtoro passage from England victorsinclairvintageboxpressedtoro with 120 pounds of tobacco. In 1621, the price went up to 150 pounds per mate. Tobacco later helped finance the American Revolution, also known as "The Tobacco War," by serving as collateral for loans from France.

A recent draft of Gregg''s legislation appears directly to benefit cigarette companies by banning ads with comparisons of the alleged safety of cigarettes with smokeless tobacco.Longtime anticigarette crusader Elizabeth Whelan, president of the American Council on Science and Health, tells Insight, "We have hard and convincing data that smokeless tobacco is much, much much safer. We are very in favor here of harm reduction. I''ll do anything to help smokers reduce their risk, even if that risk is not zero. ... The proposed language on the label of smokeless does not adequately reflect the reduction of risk associated with smokeless compared with cigarettes."

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